Bentley Motors Website: Extraordinary Journeys: Ben Weiss

ENTREPRENEUR

In an era when billion-dollar tech successes capture all the headlines, Ben's story is an anomaly. It's about old-fashioned door-to-door hustle, naive belief, and the powerful mindset proving that the classic American entrepreneur is alive and well.

Over two decades of ups and downs in business, he’s learned as much — if not more — from his losses more than his wins. And he knows only one approach: move forward with speed, determination and no fear, while staying tethered to a vision that only you can see at first. Surrounded by a supportive family and propelled forward by colleagues who are inspired to embrace his dreams as their own, Ben continues his journey to bring new ideas to market and new companies to life. Follow Ben on Instagram here

INNOVATOR

In the crowded and highly competitive beverage market, Ben and his team had to innovate to survive and thrive. They proved that great taste and better for you could co-exist — solving the “diet dilemma” for consumers who care deeply about what they put in their bodies but don’t want to compromise on enjoyment. With dazzling packaging, a free-spirited brand voice and a relentless focus on distribution, they did everything differently to make big retailers and customers take notice.

Innovation didn't stop at products. Ben carefully forged an empowering culture for a team he lovingly called “royals, rebels and randoms.” Passion and perseverance were prized far more than a great résumé. Ben rooted the culture in five core values — being audacious, tenacious, obsessive, authentic and great — in leading the mission to create "beverages without barriers."

DISRUPTOR

Ben's initial vision for Bai was simple: create a great-tasting drink. But in finding store shelves filled with sugar-laden products and hearing customer after customer ask for better options, Ben found his fight. As people ran from sugar and calories, Bai needed to be their destination. So he turned Bai into a five-calorie weapon and targeted Big Sugar as his enemy, transforming Bai into the industry’s fastest-growing brand.

Taking pride in his reputation as the black sheep of beverage, Ben is now battling the establishment in a new segment with his Crook & Marker organic alcohol brand. This new venture is guaranteed to be another wild ride, but Ben and his team are moving forward the only way they know how: as fast as possible.

CONTINENTAL GT FIRST EDITION

This Continental GT V8 is finished in Moonbeam, with Newmarket Tan as the primary hide and Beluga as the secondary upholstery accent. The interior veneer is Dark Eucalyptus over Grand Black, and the wheels are 22” five spoke alloys with a black polished edge.

In addition to the First Edition Specification, this model features a Bang & Olufsen audio system and a custom two-tone hide-trimmed steering wheel.

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